Saelstrom Blog

Saelstrom Speaks About Search Engine Marketing in 2010

It's been a busy start to the summer for Saelstrom Marketing, and we're not complaining. Last Wednesday (June 16th) was the first 2nd Thursday educational event - Search Engine Marketing in 2010. This event was targeted at a general business audience, and covered a broad overview of 8 core elements of internet marketing in 2010. To avoid a boardoom feel, this educational event was held at the private backroom at Moxies Grill with dinner/networking following the presentation.

The event consisted of 3 main speakers - Chris Onyett from Saelstrom Marketing, Andrew Spoeth formerly from Enquiro Search Solutions, and Muriel Archibald from Search Academy West. Chris spoke on the topics of conversion optimization, usability, and cost-per-click (CPC).

Saelstrom Marketing Releases Internet Marketing Case Study

SEO has been a buzz word for a long time now. In fact, these days you’ll be hard pressed to find a web design company that does not advertise “internet marketing” as a provided service. Unfortunately, only a fraction of these companies have genuine knowledge and experience delivering quality results in this area.

At Saelstrom Marketing we have a proven track record increasing quality traffic and website conversions for our clients, and most importantly we have a process. I'm very happy to release our first internet marketing case study. This case study is based on an internet marketing campaign we performed for a local client, The Okanagan Skin Care Centre.

Saelstrom's Case Study of the Crockett Book Co.

Challenge

The Crockett Book Company, an independently owned trail bookstore, asked Saelstrom Marketing to build them a website that would appeal to their audience and offer simple usability. The challenge was to create a site that would educate the viewers on both the history and the services provided by The Crockett Book Co. while simultaneously directing them towards The Crockett Book Co. Online Store. By creating a website with a fully integrated Content Management System(CMS) and customizable ‘online coupons’, The Crockett Book Co. would easily be able to keep their visitors up to date.

Google Font Directory & API

Today Google released the "Google Font Directory" and the "Google Font API". Google has created the Google Font Directory to help address the common need for high quality fonts for use on the web.

Firefox Looks to Google Chrome for Ideas

Over the last year or two Mozilla Firefox has started to forget its roots, those being speed and performance. Of course we can't lay all of the blame on Mozilla as most of this has happened thanks to Firefox's massive library of third party add-ons. I'll admit I'm a add-on fan(11 plugins installed!), but it's at the point where I myself am considering switching to Google Chrome for its pure speed.