Conversational Video

Kelowna's Own 1:1 Conversational Video

In our beautiful city of Kelowna rests many innovative companies that understand the importance of having an online presence. There are a lot of different ways to get traffic to your website;  Ads, Search Optimization,  Pay-per-click, Inbound Links, local listings, directories etc. etc. etc.  We talk about it a lot! Everyone does!

But what about keeping people interested, engaged and captivated? There seems to be a lot more road signs then interesting destinations - and keeping people on your site can be a challenge.

Unless you spark an interest, 53% of your audience will be gone in under 30 mississippis!

Creating engaging and educational experiences online for your visitor will get them excited, which makes you stand out in their eyes and increases the chance of them becoming your customer.

One effective way is to use video to explain your product or service. It provides an excellent first impression as visitors get to see the actual face of your business.

A local company called HuStream specializes in what they call “Conversational Video” that is designed to allow your website visitor to interact with the video. Their technology allows you to choose your own pre-determined path within the video. Something akin to “choose your own adventure”.

Not only does their Conversational Video technology capture the viewer’s attention, viewers get to choose the type of information they want to learn more about by clicking on buttons, which puts the control back in the visitor’s hands. A very important factor to consider as visitors can easily abandon your website and in favour of your competitor.

The main principle behind Conversational Video is that viewers also get the sense that they are having a real live one on one conversation with the person in the video. This is such an important thing as many companies do business exclusively online and don’t actually get to meet their customer face to face.

Their video technology can be used for quite a variety of applications and not just sales and marketing but on employee training, distance education, and customer service.

If you are looking to do more than increase traffic on your website, we highly recommend giving HuStream a call to learn more about how they can help your business engage your visitors.