Back links

Internet Marketing Glossary - Definition:

Back links

A back link is a link that points to a particular web page, click on this and you’re transferred to another website. These links may be from your own site or from other sites. So, if you want to find out which sites are linking to yours, check your back links.

Gaining back links from quality, relevant sites is an essential component in ranking in the search engines. It's important to note that there should be strong relevance between the anchor text in the link, the page you are getting a link from, and the page on your website that the link is pointed at.