Banner Blindness

Internet Marketing Glossary - Definition:

Banner Blindness

This is what happens when your website is as boring as a 2-hr history class. Seriously speaking, this is a condition when people ignore elements of your website because they look just like annoying banner ads. If it’s too colorful change it. If the animation is too wild, turn it down a notch. Make it easy for people to understand the main focus of your page.