Custom Error Page (404 Page)

Internet Marketing Glossary - Definition:

Custom Error Page

Ever encounter an annoying 404 File Not Found page? A custom error page has the same function but you can customize it, put pictures and a friendly apology message. Instead of stating that the site doesn’t exist (and irritating users in the process), your page could say something like: Sorry for the inconvenience, we’re experiencing technical difficulties at the moment. Please choose a page from our sitemap below.