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Internet Marketing Glossary

A
- Above the Fold
- Absolute Link
- Accessibility
- Address Bar
- AdSense (Google)
- AdWords (Google)
- AJAX
- Algorithm
- Alt Text (Alt Tag)
- Anchor Tag
- Anchor Point
- Animated GIF
- Anti-alias
- Authoring
- Authority Site
- Autoresponder
B
- Back End/Front End
- Back links
- Backup
- Bandwidth
- Banner Ad
- Banner Blindness
- Below the Fold
- Bitmap
- Black Hat SEO
- Blog
- Bookmark
- Bounce Rate
- Breadcrumbs
- Broad Match
- Browser
- Broken Link
C
- Cache, Cached Files
- Call to Action
- Canonical URLs (canonicalization)
- Cascading Style Sheets (CSS)
- Chrome
- Clickthrough
- Click-through Rate
- Client-side/server-side
- Cloaking
- Compatibility Mode
- Compression: Lossless, Lossy (data)
- Content
- Content Development
- Content Management System (CMS)
- Content Matching
- Content-targeted Ads
- Contextual Advertising
- Conversion
- Conversion Rate
- Cookie
- Cost-per-click (CPC)
- Cost-per-thousand Impressions (CPM)
- Crawler
- Cross-browser Compatibility
- Custom Error Page
D
- Deep-linking
- Default
- Degrade Gracefully
- Deprecated
- Directory
- Disjointed Rollover
- Div Tag
- DMOZ
- Document Type Declaration (Doctype)
- Domain Name System (DNS) - DNS server
- Domain Name
- Doorway/Gateway Page
- Dots-per-inch (DPI)
- Download
- Dropdown List
- Duplicate Content
- Dynamic Content
E
- Earnings Per Click EPC
- E-commerce
- Email
- Element
- Encryption
- Exit Page
- External Link
F
- Facebook
- FAQ
- Favicon.ico
- File Transfer Protocol (FTP)
- Firefox
- Firewall
- Flash
- Flow Chart
- Fold - Above the Fold
- Footer Navigation
- Form
- Forums
- Frames
- Front End - Back End
G
- Gateway Page
- Geo Targeting
- Global Navigation
- Golden Triangle
- Google Analytics
- GoogleBot
- Google Bombing
- Google PageRank (PR)
- Graphic Interchange Format, (GIF)
- Graphical User Interface (GUI)
- Grey Hat SEO
H
- Hack
- Heading Tag
- Hexadecimal Colours
- Hits
- Host, Web Hosting
- Href (hypertext reference)
- HyperText Markup Language (HTML)
- HTML markup
- Hyperlink
- Homepage
- HTML-text
- HyperText Transfer Protocol (HTTP)
I
- Iframes
- ICANN
- Image Link
- Image Map
- Impression
- Inbound Link (IBL)
- Include
- Indexing
- Information Architecture
- Integration
- Interface
- Internal Link
- Internal Linking
- Internet
- Internet Explorer
- Internet Protocol (IP) - IP Address
- Internet Service Provider (ISP)
J
- JavaScript
- Joint Photographers Expert Group (JPEG)
K
- Keyword Matching
- Key Performance Indicator (KPI)
- Keyword Research
- Key Phrase
- Keyword Spamming
- Keyword
- Keyword Stuffing
- Keyword Analysis
- Keyword-Rich
- Keyword Density
L
- Label
- Landing Page
- Landing Page Optimization
- Legacy Content
- Link: absolute, relative, root
- Link Baiting
- Link Farm
- Link Popularity
- Link Spam
- Link Text
- Lists: definition, ordered, unordered
- Live Search
- Look-and-feel
- Lossless compression, lossy compression
M
- Mailing Lists
- Markup
- Meta Element, Metadata
- Mirror Sites
- Mobile Search
- MOD Rewrite
- Mouseover
- MIME
- MP3
- MySQL
N
- Navigation
- Navigation Bar
- No Index Tag
O
- Open source
- Optimize, Optimization
- Opt-in/Opt-out
- Organic Search
- Organic Search Results
- Organic SEM
- Outbound Links
P
- PageRank (PR)
- Page Views
- Paid Placement
- Paid Listings
- Pay-for-Performance
- Phishing
- PHP: Hypertext Preprocessor
- Podcast
- Portable Document Format (PDF)
- Positioning
- Portal
- Pixel Layout
- Plug-in
- Pop-up window, Pop-under
- Portable Network Graphic (PNG)
- Print Screen - PRT SCN
Q
- QuickTime
- Quality Score
- Quirks Mode
R
- Rank
- Reach
- Reciprocal Links
- Redirect
- Repeat Visitor
- Referrer - Referrer Log
- Really Simple Syndication (RSS)
- Relevancy
- Relative Link
- Results Page
- ROAS (Return on Advertising Spend)
- Robot
- Robots File - Robots.txt
- ROI (Return on Investment)
- Rollover
- Root - Root Directory
- Root Link
S
- Scrape
- Scroll-line
- Screen Grab
- Screen Size
- Search
- Search Ads
- Search Advertising
- Search Engine
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Search Terms
- Semantic Markup
- Server
- Server-side/client-side
- Session, Session Tracking
- Shopping Cart
- Sitemap
- Sniffer
- Social Networking
- Spam
- Spamming
- Spider
- Splash Page
- Sponsored Links
- Spyware
- Standards-compliant/Strict Mode
- Static (Page)
- Status Bar
- Streaming, Streaming Media
- Structured Query Language (SQL)
- Stylesheet
- Submission
T
- Tags (elements/code)
- Target
- Taxonomy
- Template
- Text Ad
- Text Link
- Text Link Navigation
- Theme
- Title Tag
- Top-level Navigation
- Trackback
- Tracking System
- Traffic
- Traffic Measurement
- Traffic Metrics
- Transparent GIF
U
- Unicode Transformation Format
- Uniform Resource Identifier
- Uniform Resource Locator
- Unique Visitor
- Uploading
- Usability
- User Agent
- User Session
V
- Validation
- Vector
- Video Search
- Viral Marketing
- Visibility
- Virus
- Visual Editor
W
- Web
- Web 2.0
- Web Accessibility
- Web Authoring
- Web Browser
- Web Font
- Web-Log (blog)
- Web Standards
- what-you-see-is-what-you-get (wysiwyg)
- White Hat SEO
- WHOIS
- Wireframe
- Wordpress
- Worldwide Web (WWW)
X
- XML
- XML Sitemap
Y
- Yahoo

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